video production

The Best Aspect Ratios for Social Media Video Ads in 2026

March 25, 2026

Should you use 16:9, 1:1, or 9:16? A breakdown of the best video formats for different platforms.

Article Outline

1. Why aspect ratio matters. 2. TikTok and YouTube Shorts (9:16). 3. Facebook and Instagram Feed (4:5 and 1:1). 4. Standard YouTube (16:9).

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